The key to success of any marketing campaign is capturing enough high-quality leads so that there are enough sales at the end of this campaign to make it profitable. Sounds easy enough, but you would be surprised at how many Internet marketers go about it all wrong. Here are five classic Internet marketing mistakes that are holding you back from achieving your full potential:
Mistake #1: Failing to capture leads on a daily basis
Too many Internet marketers think in terms of harvesting leads. This assumes that it may take days, weeks or even months before you see any real leads. But if you are marketing a product or service, you do not have time to wait weeks or months. You need leads on a DAILY basis.
Mistake #2: Assuming that all leads are the same
Yes, Internet marketing is a numbers game – the more leads you have, the better your chances of getting a sale at the end. But that does not mean that all leads are the same. There are qualified leads, which means there is a higher probability that they will actually convert. And then there are HOT leads, which are leads almost guaranteed to convert. Guess which leads are the best?
Mistake #3: Underestimating the power of email
Most people think of email solely as a communication tool. In fact, email is a POWERFUL SALES TOOL. Once you have the email of a customer, you have the ability to guide a prospect through the decision to eventually buy your product or service. Best of all, email is essentially FREE. Why waste your marketing dollars when you can just use email?
Mistake #4: Ignoring the sales funnel
The SALES FUNNEL describes the entire process that starts when the customer first hears about your product and ends when he or she finally buys that product. You can imagine the sales funnel as a giant inverted triangle. A whole lot of leads go into the top of the funnel, but only a small number of leads come out at the end. Marketers have so many tools at their disposal – including EMAIL – to guide prospects through this funnel, so why not take advantage of them?
Mistake #5: Settling for lousy conversion rates
Would you settle for a baseball hitter who only gets a hit on 1-2% of his at-bats? A basketball player who only connects on 1-2% of his shots? Why, then, do so many Internet marketers settle for 1-2% conversion rates? Those rates, quite simply, are laughably bad. It means you need 100 prospects to make a single sale! This is why you need a marketing solution that effectively markets to prospects and BOOSTS YOUR CONVERSION RATES.